Vienna-based PETAR PETROV founded his eponymous womenswear brand in 2009. He set out to create dynamic, elegant, multi-facetted collections. The label, now global, attracts loyal clients who are drawn to Petrov’s distinctive silhouettes, refined proportions, rare sense of colour and expressive details. Wearing Petar Petrov is empowering yet also feels instinctive.
“My goal is to constantly redefine a new idea of elegance for today that is bold and strident yet personal and sensual. In my designs, I hope a woman can recognise her own strength, express personal values and feel at one with herself.”